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BRANDING

“Identity is cause; 
brand is effect.”

Larry Ackerman

There is only one chance to make a good first impression. Knowing the person who makes the product as well as the one who consumes it is vital, the gap in understanding, the essence of the product and its identity is closed. Each person is different and following specific guidelines in the development of Branding is vain, there lies the science of Branding, in not following processes, but in following instincts.

ESTRATEGIA

"If you want different results, do not do the same."

Albert Einstein

 

Design is often thought of only as the superficial fruit of it: the aesthetic appearance, the sensory and emotional values, the image: a kind of varnish that magically transforms things. However, the power of design lies in the process, the way you approach and solve problems, the thinking behind the results, rather than the results themselves. Design is a powerful catapult for innovation and differentiation.

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